Google changed the search engine market in the 90s by evaluating a website’s backlinks instead of just the content, like others did. Updates like Panda and Penguin show a shift in importance towards content. Will backlinks lose their importance?
The way we work at Fusion Web is to provide quality guest blogging onsite and offsite, we also have a host of online accounts that are properly maintained where we micro-blog and post sitations and links back to our client blogs or news posts. This has proven time and time again to work as these posts and links are hand rendered and not with robotic software.